Our services

We build bespoke sales plans that fit our Brand Partner’s needs

Whether your brand is newly formed and you need help launching it onto the market or you simply need help navigating the On or Off trade to grow sales, we will listen to your needs and create a plan that can deliver the desired results across all or selected channels.

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Our services include


We provide a unique solution for brand owners wanting to outsource their sales function to experienced professionals.

  • Price Building, Positioning & Strategy
  • Route to market strategy & implementation, gaining listings with targeted retailers/wholesalers.
  • Gaining listings with Independent Retailers (we have a UK wide network of key independent retail buyers)
  • Gaining listings with online retailers
  • Pitching Brands to Grocery, where appropriate
  • A “Boots on the ground” sales team targeting independent On-Trade Customers
  • Increasing visibility with listings in the UK’s top 50 Bars
  • Gaining listings with National Accounts or Key Groups in the On-Trade
James and Ciaran laughing
Person holding a cocktail


We work with our Brand partners to develop marketing strategies to help increase the visibility and reputation of their Brand, driving organic sales growth and maximising the UK’s importance as a ‘shop window’ for other markets.

  • Trade Marketing & Consumer Marketing Planning and Budgeting
  • Development of “Lighthouse Account” Programmes
  • Activating Global Marketing Strategy for all UK channels
  • Development of Drink Strategies for all channels
  • Increasing visibility online & with retail outlets
  • Presence at Trade Shows and Consumer Events
  • Search and recruitment for Brand Ambassador Team in the UK
Get in touch

Want to find out more how Nightcap Brands can help you?

Please get in touch via email: hello@nightcapbrands.com or simply use the form provided on the contact us page. We’ll be in touch as soon as possible.